Kerje Tamm
Senior Life Coach & Content Strategist
Heltrix OÜ
"Your 45th birthday isn't the beginning of the end. It's the chance to build something real—something that actually matters to you, not what you thought should matter. That's what I help people discover."
14 Years of Guiding Life Transitions
From corporate HR to specialized life coaching—a career shaped by personal reinvention
Kerje's journey into life coaching began in 2010 when she made her own midlife pivot. She left a corporate HR management role to pursue formal coaching training—a decision that profoundly shaped her understanding of what real reinvention looks like. She wasn't running from something; she was running toward something that felt authentic.
After earning her Master's degree in Adult Education from Tallinn University, she completed her ICF-accredited coaching certification at the Baltic Institute of Coaching in 2015. That's when she recognized the gap: there wasn't enough support tailored specifically for the 45+ professional in Estonia facing the complex emotions and practical decisions of midlife.
Since 2015, she's worked with over 800 clients one-on-one and conducted more than 150 personal growth workshops across Tallinn and the Baltics. She combines evidence-based psychological principles with the practical realities of aging in the Baltic region—pension planning, cultural attitudes toward aging, identity beyond career.
Her belief is simple: midlife isn't a crisis. It's an opportunity for authentic reinvention. And she's driven by helping clients discover renewed purpose on their own terms.
800+
Clients guided through life transitions
150+
Personal growth workshops conducted
14
Years in life coaching and career transition
How Experience Builds Expertise
2010: The Pivot
Left corporate HR management to pursue formal coaching certification. Realized midlife reinvention was possible—and necessary—for authentic growth.
2012: Education Foundation
Completed Master's degree in Adult Education at Tallinn University. Gained deep understanding of how adults learn, change, and grow at different life stages.
2015: Certification & Launch
Earned ICF-accredited coaching certification from Baltic Institute of Coaching. Founded independent coaching practice in Tallinn focused on pre-retirement and midlife support.
2015-2024: Deep Specialization
Worked with 800+ clients on career transitions, retirement planning, and personal reinvention. Conducted 150+ workshops in Tallinn and across the Baltics. Published in Estonian HR publications.
2024-Present: Content & Strategy
Senior Life Coach and Content Strategist at Heltrix OÜ. Creating educational resources and guiding professionals through their second chapter with authenticity and depth.
Areas of Specialization
Tailored coaching and educational resources for the 45+ professional navigating Estonia's unique landscape
Pre-Retirement Planning & Coaching
Navigate the financial, emotional, and identity shifts that come with retiring from full-time work. We'll look at pension planning, health insurance, and what comes after the career you've built.
Midlife Reinvention Support
Want to switch careers, start something new, or build a different life? This isn't about starting over from zero—it's about leveraging everything you've learned and becoming who you actually want to be.
Personal Growth Workshops in Tallinn
Small-group workshops on identity, purpose, relationships, and growth. Conducted regularly in Tallinn, these sessions combine education with peer support and real conversation.
Second Chapter Mindset Development
Help releasing the identity you've held for decades. Understanding cultural attitudes toward aging in the Baltics. Building confidence in your next chapter without guilt or apology.
Adult Education & Coaching Methodology
Masters-level training in how adults learn and change. Every coaching session and workshop is designed around the specific way your brain, emotions, and beliefs work at 45, 50, 55, and beyond.
Life Coaching for People Over 45
One-on-one coaching tailored to the Estonian context. Not generic advice. Real conversations about purpose, relationships, health, finances, and what comes next in your life.
Education & Certification
ICF-Accredited Coaching Certification
Baltic Institute of Coaching, 2015
Professional coaching certification meeting International Coach Federation standards. Specialization in adult development and life transitions.
Master's Degree in Adult Education
Tallinn University, 2012
Graduate study in how adults learn, develop, and change across the lifespan. Focus on andragogy and developmental psychology.
14 Years Professional Experience
Corporate HR + Independent Coaching Practice
Career spanning HR management in corporate settings and specialized coaching practice with 800+ clients and 150+ workshops delivered.
How Kerje Works
Coaching isn't about being told what to do. It's about asking the right questions so you can figure out what actually matters to you. That's the approach here—grounded in evidence, guided by experience, and centered on your specific situation in Estonia.
She doesn't offer generic advice. There's no one-size-fits-all path to midlife reinvention or pre-retirement planning. Your concerns about pension security, your relationship with aging in Baltic culture, your specific career history—all of that shapes the coaching.
Sessions combine psychological insight with practical planning. You're not just exploring feelings; you're building a concrete plan for what comes next. Whether that's a career change, a retirement transition, or a complete reimagining of your identity, there's both depth and direction.
The goal? Help you move into your second chapter with clarity, confidence, and authenticity. Not who you were supposed to be. Not what you thought should happen. Who you actually want to become—and how to get there.
Educational Content
Articles, guides, and insights on life coaching, reinvention, and the second chapter
Pre-Retirement Planning: What Actually Matters at 50
Financial readiness is just the start. We'll look at the emotional, social, and identity shifts that happen when you're thinking about leaving work.
Midlife Reinvention: Finding Your Next Career Direction
It's not too late. In fact, your 45+ years are an advantage. Learn how to navigate a career transition with confidence and strategy.
Personal Growth Workshops in Tallinn: What's Available
Small-group workshops designed specifically for professionals 45+ navigating midlife. Community, learning, and real conversation in Tallinn.
The Second Chapter Mindset: Letting Go of Who You Were
You've built an identity over decades. Letting go of it can feel like loss. Understanding this shift is the foundation of authentic reinvention.
Let's Talk About Your Next Chapter
Ready to explore coaching, workshops, or just have a conversation? Get in touch.
Or explore services and coaching programs to learn more.